In late April Colleen, Nicole and Jay attended one of PhIMA’s great events at the Cira center. The panel discussion focused monetizing Video online.
“Despite all the hype, video represents just 3% of online advertising. YouTube has 5 billion video views but is said to make less than $40million from video advertising. At the same time, few sites have been successful getting users to pay for content and video is no exception. As video content continues to flow online, what steps can marketers take to maximize revenue and transform digital pennies into dollars?”
Featured speakers included represntatives from Hulu, Tremor Meida, Pointroll and WebMD among others.
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